- Sr. Affiliate/Partnership Manager
- Creative Director
- Search Engine Optimization Specialist
- Media Buyer
This position is responsible for Internet Marketing cross-sales and upsells for visitors and applicants to our multiple website properties. You will work with our internal Internet Marketing team and other marketing channel owners to maximize the revenue and profit opportunities from our Internet traffic. Responsibilities include effectively recruiting, approving, managing, supporting and monitoring Internet Partners and Affiliate companies for sales opportunities. You will be responsible for creating and managing an effective communication strategy (including time-based and event-based triggers) for visitors to our websites.
Primary Functions:
* Research and recruit relevant, successful online marketing partners for select lines of business.
* Develop and maintain strong relationships with marketing partners to ensure program success.
* Work with affiliate partners to identify and assess new opportunities, and continually analyze the program to enhance results.
* Utilize program tracking and reporting, as well as consumer and partner insight, to develop effective campaigns and partnerships.
* Align activities to overall
Requirements
*Minimum of 3-5 years experience with online marketing, specifically focused on online affiliate marketing
* Experience negotiating and closing partnership and online affiliate relationships
* Development of communication strategies for -Internet affiliates and Internet traffic
* Strong relationship/partnering skills
* Understanding and insight regarding effective online campaigns, as well as
Creative Director
Our client has been in business for over 15 years and has earned a reputation as a clear leader in its industry. A recently published article described this company’s rapid sales growth, exciting corporate culture, and unique connection to its customers and gave a strongly optimistic outlook for its plans to grow aggressively in the next four years.
We are seeking a Marketing Creative Director, an individual that will manage creative staff in the development of advertising collateral and creative concepts.
Requirements
This person will lead and inspire a talented staff to cultivate creativity, innovation, and cohesiveness within the team. The Marketing Creative Director will also work closely with the VP of Marketing to develop annual marketing plans and oversee new product introductions and promotions.
We are seeking a 5+ year creative veteran with extensive experience managing advertising activities and directing a creative team in the online e-commerce environment. This person will have a high sense of style and will have a strong knowledge of Internet retailing trends.
Search Engine Optimization Specialist
PAB67 Media is one of just a few interactive marketing and advertising agencies in the Virginia area that focus solely on Internet marketing. Ranked among the nation's top interactive agencies, we offer a comprehensive menu of services, from interactive strategic planning to online media buying, sponsorships, and aggressive search engine positioning to email services. We are seeking a Search Engine Optimization Specialist to join our team!
Search Engine Optimization Specialist
The Full-time Search Engine Optimization Specialist will develop strategic Search Engine Optimization campaigns to include content, page development, keyword research and copywriting and linking strategy. This individual will work with Account Service and Creative team to ensure clients are constantly using the best search engine optimization techniques and practices that generate traffic and revenue. Reporting on search engine placements, traffic and ROI through weekly/monthly analysis will be essential as well as keeping up to date with new trends in the marketplace on SEO/SEM marketing and resources, managing search engine submissions and optimizing copy, metatags, page title and descriptions and overall site architecture required.
Requirements
• Bachelor's degree
• 2+ years of direct SEO experience
• Experience in web site development technologies including PHP, Javascript, DHTML and basic graphic design
• Proven track record of successful SEO, linking strategy and plan implementation
• Experience with paid search campaigns, specifically monitoring pay per click (PPC)
• Specific knowledge in major engines such as Google, MSN, Yahoo, AOL. Lycos, Ask Jeeves
• Specific knowledge in major directories such as DMOZ and Zeal
• Strong knowledge of search engine algorithms and ranking strategies
• Strong organizational skills and attention to detail
• Strong client-facing skills
• Proficient with SEO reporting/ analytical tools, Word, Excel, HTML and JavaScript
Media Buyer
We are seeking to fill the position of Online Media Buyer for the Advertising & Promotions Department.
Individual will be responsible for negotiating, scheduling, and buying online media. Recommends media mix and frequency as appropriate to budget and objectives. Must identify target audience and evaluate effectiveness of campaign. Works closely with advertising and creative staff to implement media plan. Will also coordinate with various internal departments to maximize online marketing opportunities.
Requirements
Must have ability to work under deadline pressures and on exacting budget requirements. A bachelor's degree and 2-4 years of media buying experience is required. Research background a plus. Must be familiar with standard concepts, practices, and procedures of web advertising. Individual will report to Advertising Director.
